personal assistant

Curo Help Personal Assistant - Your Life, Seamlessly Managed.

Elite personal assistants providing discrete, professional, and world-class support for UHNW and VIP clients globally.

We provide highly skilled personal assistants to UHNW individuals, families, and executives worldwide. Each assistant is meticulously vetted for discretion, professionalism, and expertise in managing the complex demands of luxury lifestyles. From coordinating travel and managing schedules to overseeing household operations and personal projects, our assistants ensure your life runs smoothly, efficiently, and without compromise.

Schedule & Calendar Management – Organizing personal, family, and professional commitments with precision.
Travel & Logistics – Planning, booking, and managing international travel, including private jets, yachts, and luxury accommodations.
Lifestyle Management – Handling errands, personal shopping, and bespoke requests tailored to your preferences.
Household Coordination – Liaising with household staff, estate managers, and other service providers for seamless operations.
Event & Guest Management – Organizing private gatherings, family events, and VIP entertainment.
Confidential Projects & Concierge Services – Providing full discretion and professional management for sensitive matters.

Your time is invaluable. Our elite personal assistants provide unmatched discretion, efficiency, and expertise — ensuring every aspect of your life is perfectly managed, anywhere in the world.

Types of personal assistant available

1. Traditional / Executive Personal Assistant
• Manages diaries, appointments, and correspondence.
• Organises meetings, travel, and communications.
• Often works closely with high-level executives or UHNW family members.

2. Lifestyle / Household Personal Assistant
• Focuses on daily life management: household coordination, errands, and family logistics.
• Liaises with household staff (nannies, butlers, chefs) to ensure smooth operations.
• Ideal for families balancing personal and professional responsibilities.

3. Travel Personal Assistant
• Coordinates international travel, itineraries, and accommodation.
• Ensures seamless logistics for multiple residences, private jets, yachts, or luxury hotels.
• Often accompanies the client for hands-on assistance during trips.

4. Celebrity / High-Profile PA
• Experienced in managing public appearances, media requests, and security considerations.
• Works with agents, publicists, and security teams.
• Maintains discretion and confidentiality in all aspects.

5. Hybrid PA (Executive + Lifestyle)
• Combines business support with personal and household management.
• Oversees staff, events, travel, and day-to-day schedules.
• Often the go-to point of contact for both professional and personal matters.

6. Virtual / Remote Personal Assistant
• Manages digital communications, scheduling, and administrative tasks from afar.
• Useful for clients with multiple properties or frequent travel.
• Can handle tasks like bookings, research, and correspondence online.

7. Family or Children-Focused PA
• Supports parents by managing school schedules, extracurricular activities, and child-related logistics.
• Often works closely with nannies, tutors, and household staff.
• Ensures a seamless family routine for UHNW households.

UHNW and VIP clients often prefer hybrid personal assistants who combine lifestyle management, travel coordination, and executive support—providing a single point of contact to keep life running smoothly.

Primary personal assistant Duties

Administrative Support

Managing calendars, appointments, and meetings

Handling correspondence (emails, calls, letters)

Organizing files, documents, and records

Preparing reports, presentations, or documents as needed

Scheduling & Travel

Booking travel arrangements (flights, hotels, transport)

Planning itineraries and managing logistics

Coordinating meetings and events

Managing reminders and deadlines

Personal Errands & Tasks

Running errands (shopping, post office, bank visits)

Organizing personal appointments (medical, legal, household services)

Managing household or office supplies

Communication & Liaison

Acting as a gatekeeper and point of contact for the employer

Coordinating with other staff, clients, or business partners

Handling confidential and sensitive information discreetly

Financial Tasks (sometimes)

Processing invoices, expenses, and reimbursements

Budget tracking or petty cash management

Miscellaneous Support

Assisting with event planning or social engagements

Managing special projects as requested

Supporting the employer’s personal and professional life as needed

Primary personal assistant Skills

Organizational Skills

Managing calendars, appointments, and deadlines efficiently

Prioritizing tasks and multitasking effectively

Keeping documents and information well-organized

Communication Skills

Clear, professional verbal and written communication

Active listening and understanding instructions accurately

Discretion when handling sensitive or confidential information

Time Management

Planning and executing tasks within set timeframes

Anticipating scheduling conflicts and resolving them proactively

Managing multiple responsibilities without supervision

Technological Proficiency

Skilled with office software (e.g., Microsoft Office, Google Workspace)

Familiarity with calendar management tools and communication platforms

Comfortable with virtual meeting software and travel booking systems

Problem Solving & Flexibility

Quick thinking and adaptability to changing priorities

Ability to handle unexpected issues calmly and efficiently

Resourcefulness in finding solutions and alternatives

Interpersonal Skills

Professionalism and tact in dealing with diverse contacts

Building good relationships with staff, clients, and vendors

Team player attitude and willingness to support others

Attention to Detail

Ensuring accuracy in scheduling, correspondence, and documentation

Catching errors before they become problems

Maintaining high standards of work quality

Essential personal assistant Qualifications

Education

Minimum: High school diploma or equivalent

A degree in business administration, communications, or related fields

Experience

Previous experience as a personal assistant, executive assistant, or in administrative roles

Familiarity with managing schedules, correspondence, and travel arrangements

Experience supporting high-level professionals or busy households is a plus

Technical Skills

Proficiency with office software (Microsoft Office, Google Workspace)

Experience using calendar management, email clients, and communication tools

Ability to use travel booking systems and online research tools

Soft Skills

Strong organizational and multitasking abilities

Excellent communication and interpersonal skills

Discretion and professionalism with confidential information

Problem-solving and adaptability

Certifications (Optional but Beneficial)

Certified Administrative Professional (CAP) – Demonstrates formal training and professionalism

Project Management Certification – Useful for managing complex tasks or events

First Aid & CPR – Valuable for personal safety support

Personal Assistant - Live in or Live Out

A personal assistant can be either live-in or live-out, depending on the employer’s preferences, lifestyle, and needs. Here’s a quick breakdown:

Live-In Personal Assistant

Lives at the employer’s home, often in separate living quarters.

Typical for:

High-profile individuals or busy households requiring round-the-clock support

Employers needing flexibility for last-minute or after-hours tasks

Roles that blend personal and professional assistance closely

Benefits:

Immediate availability and flexibility

Stronger personal rapport and trust

Often includes accommodation and some utilities

Considerations:

Less personal privacy for the assistant

May involve irregular or long hours

Requires suitable living space provided by employer

Live-Out Personal Assistant

Commutes to work and does not reside on the employer’s property.

Typical for:

Employers with defined office or working hours

Professionals who prefer clear work-life boundaries

Smaller households or less intensive support needs

Benefits:

Clear separation between work and personal life

More privacy and personal freedom for the assistant

Fixed working hours and schedule

Considerations:

Not available outside working hours unless agreed upon

Commute may affect availability or punctuality

Less flexibility for urgent tasks

Which Setup Is Best?

24/7 availability and personal support – Live-In might be better

Standard business hours support – Live-Out might be better

High privacy and formal work boundaries – Live-Out might be better

Flexible, dynamic support needs – Live-In might be better